Entrepreneur, Consultant, Author & Journalist

Heath Muchena is a dynamic force at the intersection of innovation and emerging market development. As the Founder of Proudly Associated and the driving mind behind Decentralised News and Smart Contract Bets, Heath advises leading global tech companies focused on leveraging cutting-edge technologies like Blockchain and AI to unlock growth opportunities—particularly across Africa’s rapidly evolving economies.

With a sharp eye for strategic partnerships, Heath specializes in helping enterprises expand across borders, build thriving communities, and accelerate adoption through smart, scalable initiatives.

A prolific author, Heath has penned several influential books including Tokenized Trillions, Why Emerging Markets, The Digital Entrepreneur Manual, Blockchain Applied, and over a dozen other titles that delve deep into the transformative potential of technology. His thought leadership extends to top-tier publications, contributing columns to Business Day, CIO Online, Investing.com, IT News Africa, Huffington Post, and many more.

Beyond business and technology, Heath’s creative side shines through his longstanding writing blog, where he’s shared his insights, stories, and reflections with a global audience for over a decade. Having crafted content for more than 100 companies worldwide, Heath’s voice continues to shape conversations at the forefront of digital innovation.

CREATIVE ENTREPRENEUR

As an author, writer, journalist, communications consultant, creative strategist, and business builder, Heath helps to put in place the right communication plan with the adapted media. He develops and writes content for internal and external media communications including internet, video, and print. He also creates strategies to strengthen communication and has extensive experience collaborating with designers, animators, 3D artists, software developers, biz dev, marketing, finance and business strategy teams.

Heath Muchena works with organisations or individuals to help them accomplish short or long term communications related goals. He is well-connected, influential and respected across many industries. Sometimes he is hired to help clients complete specific projects in the areas of public relations; sales and marketing; media analysis or reputation management. Other projects he gets involved in range from helping develop communication or brand strategies, facilitating partnerships, implementing market penetration strategies, and project management.

INTERNATIONAL BUSINESS DEVELOPER

A business builder who helps connect global companies with the African market, Heath enables projects to scale ideas and products in every field of application by boosting upsurge and ensuring global adoption of the technologies under development. As a blockchain, IoT, AI and machine learning business solutions consultant, he is dedicated to helping companies discover new opportunities from a world in transition.

Heath has in-depth research experience in implementation communication strategies for enterprise AI, IoT and blockchain-based applications. His interests are wide ranging and include tech design, responsive organisational development, business model generation, ideation and startup strategies, digital asset market sentiment analysis, experience economy trends, and social currency analysis. He is a business development and market penetration professional who focuses on the creation of long-term value for clients from customers, markets, and relationships.